IndustryAI Education Technology

HeadquartersNew York

Company Size5-15

Founded2023

How Samwell reached +1.4M impressions, +102k clicks, and 5× more page-one academic rankings.

Samwell.ai is an AI-powered academic writing platform that helps students and researchers generate essays, research papers, citations, and structured academic content instantly.

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The Challenge

Students couldn’t easily find Samwell – because search visibility across academic queries was limited

Limited Organic Discovery

Students searching for study guides, citations, and academic writing help were rarely finding Samwell online. The platform had very little presence across high-volume academic queries. As a result, potential users actively searching for these topics were landing on other education platforms instead.

Insufficient Content Coverage

Samwell had very few long-form, informative pages covering academic topics. Google had almost nothing substantial to rank across the subjects students searched most frequently. Without consistent educational content, it was difficult for the platform to appear across relevant search results.

Dominant Education Platforms

Universities, homework-help websites, and large EdTech blogs already dominated academic search rankings. Their large content libraries and stronger domain authority made it difficult for Samwell to compete. This made organic discovery extremely challenging despite the value of the product itself.

"Before BLG, our content output was inconsistent and impossible to scale. The daily articles and automated planning changed everything—traffic grew, sign-ups grew, and we finally had momentum."

~ Yebin Choi,

Senior Growth Marketer

The Strategy

BLG automated Samwell’s organic growth – through content publishing, backlinks, and visibility signals

01.

Published Daily Content

Produced daily, auto-published SEO articles fully aligned with MyHair’s brand, supported by a structured monthly content plan with mapped keywords and topics.

02.

Tailored Academic Blogs

Created topic-specific articles mapped to student search intent, improving Samwell’s visibility across key academic keywords and strengthening overall search relevance.

03.

Built Authority Signals

Expanded Samwell’s backlink profile through relevant education sites and contextual placements, improving trust and competitiveness against stronger domains.

04.

Audited Website

Ran geo audits to evaluate Samwell’s visibility across regions, identify technical issues, and improve the overall geo score for stronger local search performance.

The Results

What happened once BLG was implemented – across impressions, clicks, and product growth.

Organic Traffic

New user sign-ups

Daily active users

Return of Investment180%

Cost of BLG

$600

For 6 months

Estimated User Value

$0.35

Average value per acquired user

Total Value Generated

$1680+

From organic growth

Verified Growth

Proof behind the numbers – verification across rankings and traffic

Google Search Results

Real time organic performance of Samwell across Google search

LLM Search Results

Frequency of Samwell being referenced in LLM responses like ChatGPT, Perplexity etc

"Before BLG, our content output was inconsistent and impossible to scale. The daily articles and automated planning changed everything—traffic grew, sign-ups grew, and we finally had momentum."

Verify on Ahrefs

~ Gasper Babnik,

Head of Digital Strategy

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